Cittabase – Marketing Analytics Universe
- Cittabase Marketing Analytics Universe centralizes marketing performance data from various platforms for storage and Analysis
- Provides a 360 Degree Customer View and Customer Journey
- Increase in Marketing ROI
- Near Real Time updates and no of Marketing KPI
- Access to Deeper Level Insights
- Machine Learning Models
- Data Security
- Access to raw data
Cittabase – Marketing Data Hub
- Cittabase Marketing Datahub and Analytics has salient features to generate timely and valuable insights
- Capable of ingesting data sources using external APIs and support different file formats
- GCP Cloud Services for establishing safe and secure network
- Data Lake Storage
- Reporting using PowerBI/Tableau/Looker
- Rapid Forms to simplify and assisting in workflows
- Supports Structured, Semi-Structured and Unstructured data
- Data Security
- Built in Data Quality
Solution Highlights
- Data Ingestion using REST API from Social Media and Ad Platform Sources
- Fast and highly scalable data exploration service
- Supports Streaming Data
- A Data integration which can orchestrate and automate data movement and transformation
- Artificial Intelligence development on the Cloud
- Fully managed scalable platform
- Enterprise grade analytics engine as a service
Sample KPIs
- Cost Per Acquisition (CPA)
- Cost Per Lead (CPL)
- Sales Target
- Average Order Value
- Spend ROI
- Customer Lifetime Value
- Lead to Qualified Ratio
- Lead Time for Conversion
- Bounce rate
- Engagement Rate
- Click Through Rate
How Cittabase can help you
- Cittabase professionals can help clients quickly setup the platform and configure, ingest data optimally within weeks
- We have expertise in Sales and Marketing tools, Domain experts to implement the solution
- We can advise and recommend your Marketing Analytics Roadmap
