Marketing Analytics

Cittabase – Marketing Analytics Universe

  • Cittabase Marketing Analytics Universe centralizes marketing performance data from various platforms for storage and Analysis
  • Provides a 360 Degree Customer View and Customer Journey
  • Increase in Marketing ROI
  • Near Real Time updates and no of Marketing KPI
  • Access to Deeper Level Insights
  • Machine Learning Models
  • Data Security
  • Access to raw data

Cittabase – Marketing Data Hub

  • Cittabase Marketing Datahub and Analytics has salient features to generate timely and valuable insights
  • Capable of ingesting data sources using external APIs and support different file formats
  • GCP Cloud Services for establishing safe and secure network
  • Data Lake Storage
  • Reporting using PowerBI/Tableau/Looker
  • Rapid Forms to simplify and assisting in workflows
  • Supports Structured, Semi-Structured and Unstructured data
  • Data Security
  • Built in Data Quality

Solution Highlights

  • Data Ingestion using REST API from Social Media and Ad Platform Sources
  • Fast and highly scalable data exploration service
  • Supports Streaming Data
  • A Data integration which can orchestrate and automate data movement and transformation
  • Artificial Intelligence development on the Cloud
  • Fully managed scalable platform
  • Enterprise grade analytics engine as a service

Sample KPIs

  • Cost Per Acquisition (CPA)
  • Cost Per Lead (CPL)
  • Sales Target
  • Average Order Value
  • Spend ROI
  • Customer Lifetime Value
  • Lead to Qualified Ratio
  • Lead Time for Conversion
  • Bounce rate
  • Engagement Rate
  • Click Through Rate

How Cittabase can help you

  • Cittabase professionals can help clients quickly setup the platform and configure, ingest data optimally within weeks
  • We have expertise in Sales and Marketing tools, Domain experts to implement the solution
  • We can advise and recommend your Marketing Analytics Roadmap